Porsche is making one of the biggest strategic changes in recent years, leaving the ambition for a rapid transition towards electric vehicles and putting the burning engine back in the centre of some of the most important models.
Reuters reports executive director Michael Leiters has presented a new plan aimed at making Porsche smaller, more exclusive and obviously more profitable. The company will produce fewer cars and focus more on high margin sports models.
The most symbolic change affects Porsche 911.
According to Reuters, the company has ruled out the possibility of a fully electric 911 in the current strategy. The iconic model will continue to rely on the burn engine and hybrid technologies.
Die Welt also describes the decision as a historic turning point: fewer cars, higher prices, more exclusiveity, and a 911 that remains on the burning engine.
The new strategy relies on principle <x0value above volume”, that is, value before volume. Portche intends to be able to reach the stability point with less than 200,000 cars a year. By comparison, last year the company turned in 279,49 vehicles.
Porsche also plans to reduce the number of model variants by about 20%, while wanting to significantly increase the income each model generates.
Prices are expected to go in the other direction.
The Financial Times reports that Portche intends to raise its average price of more exclusive models by about 20%, bringing it over 330,000 euros by 2030. The goal is to get the brand closer to the business model of ultra-coxose producers like Ferrari.
You're not giving up all electrical vehicles. According to Reuters, the company plans electric models 718 for 2028, while the future strategy will combine gas engines, plow hybrids and electric vehicles.
The curve comes after a difficult time. Reuters reports that global Porsche sales have dropped nearly 10% from 2022 levels, while demand has been particularly weakened in China and the US. The operational margin had dropped to only 1.1% in 2025.
The order is intended to restore operating margins by 15% in the long run. The plan also includes about 9,000 job cuts, reduction of managerial levels and greater co-operation with Audi to cut costs.
