Porsche is preparing a significant change in the business model, while the global automobile industry faces fierce competition and changes in consumer demand.
According to Reuters, the German company is revamping the strategy to adapt to a period when sales may remain lower than previous levels.
Executive Director Michael Letiers has placed a greater emphasis on high-value vehicles and on ikionic brand models, including Porsche 911.
The strategy aims to reduce dependence on the sale of a large number of vehicles, improving benefits for each model.
Porsche has experienced a weakening demand in China, a market that has played a crucial role for German car producers.
The company is also considering measures to reduce costs and restructuring operations.
According to Reuters, the plan includes considerable job cuts and management facilities.
The change of strategy does not necessarily mean that Porsche will abandon electrical vehicles. It shows that the company wants to adapt the offer to the real demand of consumers and to profitability.
For buyers, this may mean a more pronounced orientation towards exclusive models and higher prices configurations.
Porsche aims to preserve its identity as a luxury sports brand, even if it means selling fewer vehicles.
