The global smartphone market has faced a sharp decline during the third quarter of 2026, signaling new difficulties for industry.
According to Counterpont Research data, reported on October 12th and reflected by Techmeme, global shipments of smartphones have dropped by about 20% compared to the same period last year.
The report links market weakening to lack of memory, an important component for modern telephone function.
However, not all producers have been hit equally.
Apple has managed to secure about 22% of the global remittances market over the quarter, the highest level the company has ever registered for this period of the year, according to Counterpoint.
This shows that the request for iPhone continues to remain relatively stable, even when consumers and other producers face economic challenges.
Lack of components could affect production costs, availability of models and company price strategies.
For consumers planning to buy a new phone, the situation is an additional reason to compare offers, memory capacity and duration of support with software updates.
Monthly data shows that competition in the smartphone market is becoming increasingly difficult.
