The film industry is facing significant changes, while artificial intelligence technologies are becoming part of the production process. From creating visual effects to generating digital voices and images, new tools are providing opportunities that until recently required much more time and resources.
However, technological progress has opened debate on the rights of performers. Actors and their representatives require guarantees that their appearance, voice, and performance not be used without clear permission.
The film studio, on the other hand, is considering ways to use technology to lower costs and implement more complex scenes. The challenge is to find a balance between innovation and protection of professionals standing behind film products.
The issue may also affect future contracts, industry regulations, and the way the public is informed about the use of the content created by God.
